Over the last 30 years, the concept of a lanyard has gone from “who cares” to one of the most popular accessories of expression in the world.
Billions of custom lanyards are produced each year to promote anything from business to leisure gatherings to individuality.
Why the craze? Lanyards are practical, visible, and inexpensive.
Originally, lanyards were common for securing pistols and pocket watches. Today, you wouldn’t be surprised to see them carrying items such as keys, USB drives, cell phones, lip balm, season passes, or even beverages.
Around a neck … draping from a pant pocket … clipped to a backpack … etc. There are countless ways to wear them, but in all cases, Lanyards are meant to be seen.
Think of the items you use every single day for years, that help express who you are (a watch, your car…). Now, go ahead and put a mental price tag on each of those. By comparison, Lanyards offer incredible ongoing value for literally pennies on the dollar.